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24

May

AXE is bullshit

WTF Axe products! Stop making these damn sexist commercials that put women in a box and make it look like we’re all annoying sexual playthings that men just put up with. Most of us are fairly intelligent and are not going to have sex with you when you are sexist, no matter how much body spray you wear.  How on earth do these kind of ads even get approved? 

You know what’s even more annoying? 

The company that owns Axe; Unilever, owns Dove, which endorses positive self esteem for women and girls. Hypocritical much? But man I do have to say its ingenious, pander to the feminists and the male ego simultaneously under different brand names and make a shit load of money while doing it.

I know this is silly but I wish ad-makers would draw some kind of line when it comes to ads, especially those aimed at younger generations. Too bad that the bottom line of making money wins out over presenting positive ideas.